About The Optimum Choice

More than 25 years ago, Dr.Omar Abu Salim – our great dietitian and alternative medicine expert – has noticed that many people suffer from the side effects of chemical products on the long run besides the high cost of those products. As a result of that he started to study and explore the magic of alternative medicine inspired by Ibn-Sina and Dawud Al-Antaki. He came up with great ideas to make natural products by studying and using natural herbs depending on clinical evidence ,the literature review of previous studies that showed the clinical benefits of those herbs and approved laboratory studies, he was capable to innovate high effective, advanced natural herbal formulas along the years . those herbal products helped with a spectrum of different diseases including IBS, PCOS, infertility, liver and prostate diseases.

People with those diseases have significantly benefited from using our herbal products by improving their symptoms or decreasing them drastically, in addition to that strengthening the immune system with no side effects and acceptable prices.

Optimum Choice company established officially in 2009 in Jordan. with a team of pharmacists, chemical engineer , dietitians and research and development team working together efficiently to give the best service, products and cover the needs of our clients and partners.

Along the years, we have participated in many conferences and received many consults from people.

In order to be able to get more people and to make sure everyone can have a better healthy life Optimum Choice lunched its new branch in Turkey in 2022

We manufacture our products in the largest factories in Turkey which is equipped with the most modern sanitary facilities and has all quality certificates, in accordance with the current Good Manufacturing Practices (cGMP) standards, ISO 22000:2005, HACCAP, HALAL and ISO 9001:2015.

Our products are approved by the Turkish Ministry of Agriculture and the Jordan Food and Drug Administration (JFDA) and US FDA.


Our Objective

Our main goal is to produce products with high quality standards that benefit human health by giving priority to consumer satisfaction, touching his needs, providing what he aspires to in the field of health and beauty and enhancing his confidence in himself. We also look forward to cooperating with reliable international companies specialized in this field and exporting to continents to make a global name.

Our Mission 

Believing in the magical effect of the nature we work to help people live a healthier life without more pain or anxiety in the safest way and most affordable prices.


Our Vision

With time people realize the importance of the benefits of natural products with no artificial ,colors and chemicals, and believing that natural products make people life better and according to our goals and experiences we want our start in Turkey to be number one gate to the world.

Our Value

Innovation, research and development are considered the basement of our work, we work by high standard ethics with our clients and environment as well as we appreciate the natural resources.